Reimagining Brand Value Through the Lens of the Value Triangle

April 17, 2025

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Final Thought

If your brand is stuck competing on features or price, it may be time to shift your thinking. Start by identifying how you deliver emotional and social value—because that’s where brand love, loyalty, and advocacy live.

Key Takeaways

The Value Triangle includes functional, emotional, and social value—all three are essential for brand resilience.
Most brands over-index on functionality and neglect deeper forms of value.
Brands like Duolingo succeed by layering emotional and social value on top of strong functionality.
Emotional and social resonance build stronger, longer-lasting relationships with customers.

Reimagining Brand Value Through the Lens of the Value Triangle

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Final Thought

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