Home > Success Stories > Expanding Member Value Through Rewards
Arro is a fintech platform helping underserved and new-to-credit consumers build stronger financial futures. Through AI-powered credit-building tools, financial education, and a gamified mobile experience, Arro empowers members to develop healthy financial habits and improve access to credit over time.
Arro’s audience comes to the app seeking tools that help them establish credit, build financial literacy, and make steady progress toward better financial outcomes. As engagement increased, the team began exploring how to extend that value beyond credit access alone.
The challenge was twofold: How could Arro introduce new ways for users to earn rewards, while also creating additional monetization and engagement opportunities for the business?
They needed a solution that aligned with Arro’s audience and mission, supported revenue and ARPU goals, and felt additive not distracting to the core user experience.
Launch a New Rewards Experience in Under Two Weeks
Arro partnered with Besitos to launch a rewards interface powered by a streamlined API integration.
In the app’s Offers section, members now see a simple call-to-action: “Play games, earn rewards.” With a single tap, users enter an embedded Besitos-powered environment where they can play mobile games and earn Arro Points, redeemable for gift cards.
From kickoff to launch, the integration went live in under two weeks, complete with key features including:
The result was a low-friction, optional rewards layer that introduced new earning opportunities for users and fit naturally into Arro’s existing engagement framework.
Even in the early stages of the partnership, the Besitos integration is already delivering promising results. Arro has seen steadily growing revenue from the new rewards experience, validating demand for in-app earning opportunities among its audience.
User engagement has been positive, with members actively exploring the new feature and signaling strong potential for expansion. The rewards model has introduced an additional layer of interaction within the app, creating opportunities to deepen engagement beyond core credit-building actions.
The integration has also revealed meaningful upside. Early performance and user behavior suggest ample room to grow through additional configurations, expanded placements, and new formats — establishing a strong foundation for long-term value creation.
Arro views this partnership as the beginning of a broader roadmap rather than a one-time launch. The team is actively exploring new ways to expand the Besitos experience, including survey integrations, additional reward formats, and potential collaboration on research around personal finance and financial health.
For members, this means more opportunities to earn rewards that support their financial goals, including future use cases like offsetting annual fees.
For Arro, it represents a flexible, scalable engagement and monetization layer that can evolve alongside its growing member base.
225,000+ Members. One New Rewards Experience.
