Home > Success Stories > Scale Gaming Monetization, Not Operations
In my experience, Besitos provides the clearest advertiser goals & reporting, which in turn allowed us to actually work together to improve the results we were driving.
Gravy Pass is a wallet-based rewards experience that allows U.S. gamers to earn points by completing incentivized offers and redeem them for gift cards. With more than 1 million total users and 300,000 monthly active users, Gravy Pass serves as an alternative entry point for gaming engagement at scale.
As adoption grew, monetizing users through mobile gaming advertisers became increasingly operationally complex. While demand for gaming offers was strong, managing advertiser relationships, vetting offer quality, aligning on performance goals, and maintaining reliable reporting created growing overhead.
Building and maintaining that infrastructure in-house would have pulled focus away from the core wallet experience. The team needed a way to increase revenue and ARPU while maintaining offer quality, without expanding internal resources dedicated to advertiser sourcing, optimization, and reporting.
Scale Gaming Monetization Faster
Rather than expanding their advertiser stack and operational expenditure, Gravy Pass leveraged Besitos’ direct API integration to power new gaming offers inside the existing wallet.
The integration went live in under one month and included custom design and co-branding to ensure the experience felt native within the wallet environment. From day one, the partnership was structured around transparency — aligning on performance goals and ROAS expectations, supported by in-depth analytics to guide ongoing optimization.
“The Besitos team has worked more collaboratively than any other partner to provide clear advertiser ROAS goals & results.”
This approach allowed the team to expand gaming monetization while avoiding the operational overhead of sourcing advertisers, managing quality, and optimizing performance independently.
Shortly after launch, the partnership became a meaningful driver of monetization. As of December 2025, over 30% of total revenue share is attributed to the Besitos partnership, validating demand for high-quality incentivized experiences.
The additional gaming advertisers also resulted in a 27% increase in ARPU, reinforcing what the team observed qualitatively: games delivered via the Besitos API consistently skewed higher quality than those from other providers, which often include a long tail of low-performing or low-quality advertisers.
Beyond revenue lift, the partnership improved day-to-day monetization operations. With clear performance goals and reliable reporting, the team was able to actively optimize outcomes rather than manage fragmented advertiser relationships in isolation.
As Gravy Pass works toward its goal of reaching 1 million+ daily active users, Besitos is expected to remain a significant contributor to overall revenue. The teams are also exploring additional formats, including survey-based monetization, to expand earning opportunities while maintaining quality standards and a strong user experience.
Increase ARPU Without Increasing Complexity
