Earlier this month, our CEO, Jeevan Balani, sat down with Gamesforum to discuss his vision for KashKick and Besitos, the evolution of our platforms, and how we’re redefining what it means to deliver value in the rewards ecosystem.
Building Trust at Scale
Balani emphasized that trust is at the heart of everything we do. By delivering on our promise to put money in people’s pockets through delightful and entertaining experiences, we’ve created a sustainable ecosystem where users, advertisers, and our platform all share in the value created. This commitment to ethical advertising practices and meaningful rewards has helped users earn nearly $20 million in 2024 alone.
Differentiating KashKick in a Crowded Market
What sets KashKick apart is our focus on transparency, reliability, and social impact. Initiatives like “Play It Forward” allow users to contribute to causes they care about simply by engaging with our platform. This approach has resonated with millions of users and earned us a #11 ranking on the Inc. 5000 list.
Empowering Advertisers with Data-Driven Insights
For advertisers, Balani highlighted the importance of understanding target user personas, player psychology, and game mechanics. By building data-driven, human-centric experiments, we help advertisers identify what truly motivates players and how to optimize reward structures for long-term engagement and retention.
Enhancing Retention Beyond the Payback Window
Retention past the payback window is about providing users with momentum and meaning. At Besitos, we collaborate with partners to design reward loops that support long-term engagement, carefully timing milestones and evolving incentives to keep the experience fresh and engaging.
Adapting Rewarded User Acquisition Across Verticals
Balani noted that rewarded user acquisition strategies differ between gaming and non-gaming audiences. Gamers are accustomed to investing time and energy to unlock value, making rewarded mechanics feel native. In contrast, non-gaming audiences, such as fintech app users, are more efficiency-driven and seek quick wins. We tailor our approach accordingly to meet these varying expectations.
Expanding Global Reach and Enterprise Solutions
Looking ahead, Balani sees significant growth opportunities in regions like LATAM and MENA, where demand for rewarded experiences is rising. Our enterprise arm, Besitos Marketplace, enables brands to build deeper user engagement within their own ecosystems, leveraging our proven technology and consumer insights.
We’re excited about the journey ahead and remain committed to delivering real value to our users and partners.
For media inquiries, please contact kashkick@avenuez.com.
