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The Rise of Zero-Click Search (And What It Means for Advertisers)
Thanks to dwindling attention spans, ever-increasing competition, and the widespread use of AI tools, we’re now living in a zero-click world, where over 60% of all searches end without a website visit (SparkToro, 2024). Advertisers now face a new challenge, with the battleground no longer the search engine – but in meeting audiences where […]
Reimagining Brand Value Through the Lens of the Value Triangle
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