How Social Impact Tech Is Redefining What Users Expect From Brands
There was a time when giving back was a “nice-to-have”, something brands did around the holidays or tucked away in a press release. But today’s users expect more. They want to engage with brands that stand for something, support causes and give them a say in the process. Users can tell the difference between surface-level […]
The Rise of Loyalty-Driven Platforms as an Alternative Marketing Channel
Marketers are hitting a wall with traditional channels. Paid social is more expensive than ever, and even well-optimized campaigns still sometimes struggle to deliver long-term value. At the same time, interruptive formats are wearing down user trust, with performance suffering because of it. That’s why more growth-focused teams are turning to alternative marketing channels that […]
Loyalty Campaigns: The Alternative to Rewarded Ads
For years, rewarded ads have been the go-to tactic for mobile games. They’re simple. They work. And when done well, they create moments of choice and value for the player. But let’s be honest: the format has started to show its age. What was once a fresh take on monetization is now too […]