Loyalty Campaigns: The Alternative to Rewarded Ads
For years, rewarded ads have been the go-to tactic for mobile games. They’re simple. They work. And when done well, they create moments of choice and value for the player. But let’s be honest: the format has started to show its age. What was once a fresh take on monetization is now too […]
Zero-Click Search: What It Means for Advertisers
In today’s digital landscape, over 60% of online searches now end without a click. This dramatic shift — known as zero-click search — marks a turning point in how consumers discover brands and how advertisers need to think about engagement. In this new reality, attention spans are shorter, competition is fiercer, and the path from […]