From Algorithms to Affinity: Making AI Work for Long-Term Customer Retention
Personalization used to be the edge. Now, it’s the baseline. Most platforms can algorithmically predict what a user might want to see next. But when users can install, try and abandon apps in seconds, keeping them around takes more than automation. Customer retention now hinges on relevance, not just in individual content or offers, […]
How To Drive Growth Without Sacrificing The User Experience
Many growth strategies ask you to choose: do you want performance, or do you want a clean user experience? Popups, splash screens and interruptive ads might boost short-term metrics, but they often come at the cost of user trust and retention. But what if you didn’t have to choose? Besitos is built to […]
How Social Impact Tech Is Redefining What Users Expect From Brands
There was a time when giving back was a “nice-to-have”, something brands did around the holidays or tucked away in a press release. But today’s users expect more. They want to engage with brands that stand for something, support causes and give them a say in the process. Users can tell the difference between surface-level […]
The Rise of Loyalty-Driven Platforms as an Alternative Marketing Channel
Marketers are hitting a wall with traditional channels. Paid social is more expensive than ever, and even well-optimized campaigns still sometimes struggle to deliver long-term value. At the same time, interruptive formats are wearing down user trust, with performance suffering because of it. That’s why more growth-focused teams are turning to alternative marketing channels that […]
Loyalty Campaigns: The Alternative to Rewarded Ads
For years, rewarded ads have been the go-to tactic for mobile games. They’re simple. They work. And when done well, they create moments of choice and value for the player. But let’s be honest: the format has started to show its age. What was once a fresh take on monetization is now too […]
Zero-Click Search: What It Means for Advertisers
In today’s digital landscape, over 60% of online searches now end without a click. This dramatic shift — known as zero-click search — marks a turning point in how consumers discover brands and how advertisers need to think about engagement. In this new reality, attention spans are shorter, competition is fiercer, and the path from […]