For years, rewarded ads have been the go-to tactic for mobile games. They’re simple. They work. And when done well, they create moments of choice and value for the player.
But let’s be honest: the format has started to show its age.
What was once a fresh take on monetization is now too often just another placement – static, repetitive, and easy to ignore. And while some platforms are still optimizing for clicks and completions, the best publishers are asking a better question:
How do we turn short-term value into long-term loyalty?