Marketers are hitting a wall with traditional channels. Paid social is more expensive than ever, and even well-optimized campaigns still sometimes struggle to deliver long-term value. At the same time, interruptive formats are wearing down user trust, with performance suffering because of it. That’s why more growth-focused teams are turning to alternative marketing channels that reward loyal users for engaging on their own terms.
Not every new platform qualifies as an alternative marketing channel. To be worth a marketer’s time (and budget), an alternative needs to do more than just offer novelty. It needs to offer a fundamentally different way to drive performance. The best alternative channels today share a few key traits: they’re results-oriented, cost-conscious and user-respectful.
Unlike traditional ad platforms that monetize attention, loyalty-driven platforms like Besitos are designed to monetize intention. Users aren’t just shown ads; they opt in to complete real tasks in exchange for meaningful rewards. For advertisers, this means connecting with people who are already motivated to act. For users, it means engaging on their own terms, not being interrupted or pressured.
As marketing teams reassess their channel mix, loyalty-driven platforms are emerging as a credible alternative for brands focused on acquiring high-quality users through experiences that feel aligned and engaging.
Growing loyalty isn’t a new objective, but not all loyalty platforms are created equal. Traditional survey and cashback platforms (and even major ad channels like Google and Meta) often attract users or impressions that result in a quick click, signup or install, but little else. These users aren’t truly invested in the product or service. They’re either chasing rewards or simply bouncing off interruptive ad placements — and most never return.
Rather than rewarding users for single, surface-level actions, our model encourages users to complete milestone-based tasks that require real engagement. The rewards are tied to effort, progression and engagement — not just exposure.
Here’s how Besitos compares to typical incentive models:
This isn’t about getting someone to install, transact once and vanish. It’s about building the kind of experience where users earn because they act and engage on a long-term basis.
When marketers evaluate new channels, it’s not just about cost; it’s about outcomes. The best alternative marketing channels don’t just drive traffic; they deliver action, retention and long-term value. Besitos is built around this principle, helping brands connect with users who follow through, not just show up.
Here’s what marketers gain when they invest in a loyalty-driven platform like Besitos:
Besitos gives marketers the rare combination of control, scalability and quality — all in a model that respects the user and rewards real behavior.
Loyalty-driven platforms are no longer just an experiment; they’re becoming a proven alternative marketing channel for brands focused on sustainable, performance-driven growth.
Contact us to learn how Besitos can help turn your acquisition strategy into a scalable engine built on verified actions, not passive clicks and impressions.
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