Our CEO, Jeevan Balani, was recently featured in Fast Company, where he shared his perspective on why the old ways of monetization are failing and what the path forward should look like.

In the piece, Jeevan argues that businesses can no longer rely on treating users as short-term revenue sources. Instead, sustainable growth comes from building ecosystems where everyone benefits: users, advertisers, and platforms.

Key Takeaways

• User extraction is outdated: Interruptive ads and short-term tricks erode trust and loyalty.
• Rewards can be transformative: When designed as part of a shared-value model, they fuel both engagement and profit.
• The Value Triangle matters: Long-term success requires delivering for all three sides — users, advertisers, and platforms.
• Leading examples prove it works: Spotify, Duolingo, and Amazon Prime show how value-first models drive retention and revenue.
• Respect fuels growth: Empowered users don’t just engage — they stick around, spend more, and deepen loyalty.

Read the complete Fast Company feature with Jeevan Balani for deeper insights on building loyalty, trust, and sustainable growth.