What if the key to user growth wasn’t chasing attention, but rewarding intent?
That’s the question KashKick’s VP of Growth, Lisanne Vera, tackled on the latest episode of the Apptivate podcast by Remerge.
In a conversation with host Taylor Lobdell, Lisanne breaks down how KashKick approaches mobile growth differently, by treating leisure time as an engagement market, and prioritizing user trust over short-term metrics.
Key topics include:
- Monetizing leisure time as engagement and aligning user habits with offers
- Micro vs. large payouts and why early small rewards matter more for retention
- Identifying drop-off early by spotting value mismatches at first action, not D7
- Trust and expectation by showing average, attainable outcomes, not edge cases
- Marketplace curation that prioritizes offers users already want, not random buys
- User and advertiser transparency through education, ratings, and funnel clarity
- Which social platforms are delivering the most reliable new users
- Designing for seasoned rewards users versus newcomers with different needs
- Adapting your strategy as retargeting and paid attribution become harder
- Hiring for energy and attitude over traditional credentials
- Investing in user-focused experiences that drive long-term retention and brand strength
Whether you’re in mobile marketing, fintech, or performance growth, this episode is packed with insight on how to build ecosystems that actually work for users and businesses alike.
Listen now: From Leisure to Loyalty: How KashKick Pays for Downtime
