Besitos has been named a finalist for “Partnerships & Strategic Alliance” at The Money Awards 2025, part of the prestigious Money20/20 conference. The recognition underscores Besitos’ innovative approach to building partnerships that merge financial empowerment, gaming, and social impact.
This honor places Besitos among an elite group of companies shaping the future of money. With hundreds of submissions from over 40 countries, The Money Awards set a new global benchmark for recognizing transformative innovation in fintech.
Spotlight on Play It Forward
The finalist nod specifically recognizes Play It Forward, Besitos’ partnership with the American Cancer Society (ACS). Through KashKick, Besitos’ gamified rewards platform, users can earn real cash rewards for playing mobile games. With Play It Forward, those earnings are amplified: each in-app action triggers matching donations to ACS, supporting the fight against cancer.
This model not only leverages the explosive growth of mobile gaming—forecast to reach $162 billion by 2030 with more than 2.5 billion gamers worldwide—but also demonstrates how entertainment can be a force for good.
“We are thrilled to see the Play It Forward initiative recognized on such a prestigious global stage,” said Wendy Johnson, Florida Vice President, American Cancer Society. “Through our partnership with Besitos, we’re engaging a new generation of supporters who are making a real difference in the fight against cancer simply by doing what they already love—playing mobile games. Their innovative model has enabled us to reach new audiences in meaningful ways, and demonstrates the powerful impact that creative partnerships can have in advancing our life-saving mission.”
Powering Partnerships With Purpose
The Play It Forward initiative is just one example of how Besitos is reimagining partnerships. By aligning philanthropy with digital entertainment, Besitos is enabling users to support important causes without changing their everyday behavior.
Bhaveshkumar Kothiya, Head of B2B Engineering at Besitos, reflected on the milestone:
“This technology has taken many forms, but seeing it serve the American Cancer Society is its most meaningful chapter yet. It’s an honor to know my work is helping power such an important mission.”
Building Impact Through Innovation
With flagship products KashKick and Besitos Marketplace, the company has transformed how partnerships create authentic connections between brands and consumers. KashKick, recognized as #11 on the Inc. 5000 list in 2024 and #22 in 2025, has grown to over 3.5 million users who earn cash rewards by engaging with games, surveys, and interactive offers.
The Money Awards’ recognition highlights Besitos’ ability to combine entertainment, fintech, and philanthropy into partnerships that drive measurable value for businesses, consumers, and society at large.
