One Heart, Still Roaring: Besitos and The Bob Marley Foundation Join Forces for Panthers on the Prowl to Support the American Cancer Society

Home > Press > One Heart, Still Roaring: Besitos and The Bob Marley Foundation Join Forces for Panthers on the Prowl to Support the American Cancer Society

One Heart, Still Roaring: Besitos and The Bob Marley Foundation Join Forces for Panthers on the Prowl to Support the American Cancer Society

When the Florida Panthers launched Panthers on the Prowl, their goal was simple but powerful: to bring the community together through art, purpose, and philanthropy — raising funds for the American Cancer Society (ACS) by transforming more than 100 life-size panthers into symbols of hope and strength.

This year, Besitos is honored to join that mission alongside the Bob Marley Foundation and the Jennings Family Foundation. Together, we’ve created “One Heart, Still Roaring,” a one-of-a-kind panther designed to inspire unity, resilience, and love. Painted by Cedella Marley, CEO of Tuff Gong and daughter of the legendary Bob Marley, the piece embodies the spirit of One Love — a reminder that compassion and community can be just as powerful as any roar.

“Partnerships like this show how creativity and intention can turn into real impact,” said Vishal Mahtani, Besitos Chairman of the Board. “We’re proud to play a small part in something that brings people together for such a meaningful cause.”

The panther will make its debut on October 25 at the Amerant Bank Arena in Sunrise, Florida, during a private Panthers on the Prowl reception for donors and artists, and will be open for all fans to view during the game. In January, it will be auctioned to raise additional funds for ACS’s life-saving work — from groundbreaking research to patient programs and community support.

“I’m so excited to see the difference our panther makes once it’s out in the world,” said Travis Jennings, Founder of the Jennings Family Foundation. “Through CEOs Against Cancer, I’ve witnessed firsthand what’s possible when leaders rally behind a shared mission. This project is another example of that: channeling collective energy into something positive and powerful.”

Turning Engagement Into Impact

Through our Play It Forward initiative, we’ve seen how everyday actions — whether engaging with a brand, playing a mobile game, or joining a community event — can spark meaningful change. Our ongoing partnership with the American Cancer Society reflects that belief: that connection drives contribution, and participation fuels progress.

Initiatives like Panthers on the Prowl bring that philosophy to life. Each panther tells a story — of courage, creativity, and collaboration. Together, they represent a community united in the fight against cancer.

Since its launch earlier this year, Panthers on the Prowl has already raised more than $650,000 toward its $1 million goal, with contributions from artists, athletes, and public figures including Michael Bublé and Kelsea Ballerini. The initiative, founded by Florida Panthers General Manager Bill Zito and his wife — herself a breast cancer survivor — continues to rally the Florida community and beyond.

A Shared Message: One Love, One Heart

For Besitos and the Marley family, One Heart, Still Roaring represents more than art — it’s a message of hope and solidarity. Just as Bob Marley’s music transcended borders to inspire change, this collaboration aims to unite people around a shared purpose: supporting those affected by cancer and empowering the organizations that fight it every day.

We’re proud to stand alongside our partners, the American Cancer Society, and everyone taking part in Panthers on the Prowl. Because when purpose meets creativity, every action — and every roar — makes a difference.

Learn more about the initiative and how you can get involved at floridapanthers.com/panthersontheprowl.

Home > Press > One Heart, Still Roaring: Besitos and The Bob Marley Foundation Join Forces for Panthers on the Prowl to Support the American Cancer Society

More News

The Money Awards finalist in Partnerships & Strategic Alliances

Besitos Named Finalist for “Partnerships & Strategic Alliance” at The Money Awards

Fast Company Op Ed on the Future of Monetization, written by Jeevan Balani (Besitos CEO)

Besitos CEO, Jeevan Balani, Featured in Fast Company on the Future of Monetization

KashKick Ranks #7 on Newsweek’s List of Best Online Platforms in America

KashKick Earns Spot on Newsweek’s List of America’s Best Online Platforms