A new kind of partnership is proving that gaming can be more than entertainment — it can be a catalyst for meaningful impact.
Besitos has joined forces with the American Cancer Society (ACS) to launch an innovative, feel-good campaign through our consumer platform, KashKick. This partnership is the first installment of our Play It Forward initiative, allowing mobile gamers to earn rewards for playing while simultaneously triggering donations. It’s entertainment with impact: users do what they already love, and lives are changed in the process.
Mobilizing a New Generation of Impact
Mobile gaming is one of the fastest-growing segments in the digital economy, projected to hit $60 billion in the U.S. by 2032. And with 85% of Gen Z engaging in mobile games (Bain & Company, 2024), the platform potential is massive – not just for performance marketing, but for purpose-driven engagement.
Play It Forward taps into this phenomenon. When we meet users where they already are – on their phones, playing games – we can turn everyday behavior into powerful action.
“This partnership empowers gamers to turn their passion for mobile gaming into a force for good; helping to end cancer as we know it.”
— Wendy Johnson, Vice President, American Cancer Society, Florida
Where Engagement Meets Impact
At Besitos, we’re redefining how businesses connect with consumers by turning attention into outcomes. Play It Forward does exactly that, creating a triple win for users, partners, and the wider community:
- Gamers earn real rewards for play
- Brands benefit from increased reach and goodwill
- ACS receives matching donations to support its mission to fight cancer
See how it works here.
“This initiative underscores Besitos’ commitment to enhance the financial well-being of our members while causing permanent, positive change in our community.”
— Vishal Mahtani, Co-Founder & Chairman, Besitos
For Partners: A New Dimension of Brand Engagement
This is more than just a CSR initiative. It’s a scalable engagement model – one that lets brands and nonprofit organizations tap into the power of reward-based platforms to reach new audiences, increase retention, and drive authentic connection.
With over 3.5 million users and 650,000+ monthly active users on KashKick, Besitos has already built the infrastructure. All it takes is plugging in your offer to unlock value – for your brand and the causes you care about.
Interested in bringing purpose to your performance campaigns? Contact us to explore partnership opportunities.
Let’s Play It Forward, together.
