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Unlocking New Value for Credit Builders

How Dovly AI Expanded Monetization and Engagement with Besitos

Partner

Dovly AI

Industry

Fintech

Headquarters

Phoenix, AZ

Region

United States

Highlights

+$10K
in recurring monthly revenue
+5%
lift in engagement among interacting users
>1 month
from kick-off to launch

Background

Dovly AI is a leading credit care platform with over 1.5 million members. Powered by an AI driven credit engine, Dovly helps people monitor and improve their credit and build long term financial strength. Millennials across the United States rely on Dovly to strengthen their credit, unlock better financial options, and build lasting financial freedom.

Challenge

Users come to Dovly AI with one clear mission: improve their credit as quickly and painlessly as possible. This creates a highly engaged environment focused on financial progress and practical guidance. As the platform scaled, a key question emerged: How could Dovly AI introduce new value-earning opportunities that complemented its core mission while keeping users inside the app ecosystem?

Historically, third-party monetization partners required redirecting users off-platform. While functional, these external paths added friction and limited opportunities to deepen engagement or increase ARPU. Dovly AI needed a solution that aligned with user intent, preserved the seamless in-app experience, and unlocked meaningful new revenue without interrupting the credit-improvement journey.

  • Align with User Intent to improve credit quickly and painlessly
  • New Value-Earning Opportunities while keeping users inside the app ecosystem
  • Unlock Meaningful New Revenue without interrupting the user journey

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Solution

Dovly AI partnered with Besitos to embed a fully integrated earning experience directly within the app through a seamless iFrame implementation.

In under one month, the teams launched a co-branded module that introduced users to Besitosʼ offer environment without ever leaving the Dovly ecosystem. The integration activated key capabilities including:

  • In-app messaging and nudges to surface timely, relevant offers
  • Out-of-the-box wallet solution to reward their users
  • Custom design and co-branding to ensure a native, trusted experience

With a single tap, users can now explore Besitos inside the app — accessing opportunities to earn extra cash in a moment when financial empowerment matters most.

Impact

Shortly after launch, the embedded Besitos experience quickly demonstrated its value. The feature generates $10,000 in recurring monthly revenue, validating demand for in-app earning opportunities that align with users’ financial aspirations.

Behavioral data strengthened this story. Users who interacted with the feature exhibited a 5% lift in engagement, indicating that Besitos not only captured attention but encouraged deeper, more frequent interaction within Dovly AI’s core experience. This uplift reflected a broader insight: users perceived Besitos as additive to their financial progress, not a distraction from it.

The integration also contributed to an uptick in retention among interacting users. By offering relevant, low-friction ways to earn extra money inside the app, Dovly AI reinforced long-term user value during a critical stage of their financial journey.

Perhaps most telling was the behavioral pattern that emerged: initial curiosity quickly evolved into repeat engagement. Users explored the feature because it felt safe and integrated — and they returned because the value was clear.

Looking Ahead

Dovly AI plans to expand visibility of the Besitos integration, introduce the experience to broader cohorts, and enhance targeting as the program matures. Early results indicate a strong product-audience fit, creating significant upside for future revenue growth and deeper engagement.

For users, this means more opportunities to earn money while improving their credit.

For the company, it represents a scalable, mission-aligned monetization approach that enriches the entire credit-improvement journey.

Dovly AI unlocked $10,000 in additional MRR and increased engagement by 5% through Besitos’ integrated solutions.

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