The Rise of Zero-Click Search (And What It Means for Advertisers)

April 17, 2025

Thanks to dwindling attention spans, ever-increasing competition, and the widespread use of AI tools, we’re now living in a zero-click world, where over 60% of all searches end without a website visit (SparkToro, 2024).

Advertisers now face a new challenge, with the battleground no longer the search engine – but in meeting audiences where they are, with content that aligns with intent, and value that delivers for all parties.

Welcome to the post-click economy, where:

Engagement replaces the click as the primary metric
Retention, not reach, defines success
Platforms must be designed for outcomes, not just impressions. In this environment, clicks are just noise. What matters is what happens after:
- Did the user convert?
- Did the brand get downstream value?
- Did the experience lead to retention?
- What was the customer lifetime value (LTV)?

Step 1. Meet Customers Where They Are

Here’s the good news: We’ve already built the ecosystem.

With over 3.5M high-intent users, the Besitos audience has a proven appetite for deal conversion and regular brand interactions. Whether you’re in mobile gaming, retail, entertainment, lifestyle, or just about anything else, looking to drive app installs, increase purchases, or conduct market research, we provide context-aware placement opportunities on our loyalty platform, KashKick, focused on outcomes, not impressions.

“We’re not chasing clicks. We’re building a system where people want to come back. That’s how you scale sustainably.”

— Vishal, Co-Founder & Chairman of Besitos

Step 2. Measuring ROI

Loyalty initiatives don’t just keep users around – they drive business growth. According to a study by Harvard Business Review (2024), increasing customer retention by just 5% can boost profits by 25% to 95%.

In a zero-click world, the standard advertising platform – capturing only fleeting attention – isn’t enough. Success today requires sustained relevance.

That’s why Besitos is built for more than just conversions. Our platform is engineered to drive deep engagement and long-term retention. We:

Help advertisers define trackable downstream outcomes based on thousands of data-points from current partners. This ensures conversions, not just clicks.
Reward users for meaningful activity across mobile and desktop, with recurring touchpoints to drive regular engagement.

The result? A commerce engine rooted in loyalty economics – not just performance marketing.

Step 3. Optimize for Lifetime Value (Not Just the First Conversion)

In the post-click economy, every brand interaction is a data point – not just for performance tracking, but for continuous optimization. The most successful marketers aren’t stopping at installs or purchases; they’re building models LTV and predictive behavior.

Here are a few of our top tips:

Identify which users are most likely to return, re-engage, and spend – and focus on them, this is your target group.
Segment audiences based on behavior across mobile and desktop platforms.
A/B test rewards, placements, and formats to maximize both loyalty and LTV.
Run multichannel nurture campaigns, including email workflows and push notifications, to encourage ongoing engagement.

Zero-click search means the path to value may be nonlinear. It happens in-app, in-feed, in-moment. With Besitos, you’ll have access to reliable data, helping you inform campaigns and optimize for LTV accordingly.

In a world drowning in impressions and driven by zero-click discovery, we ensure advertisers win where it counts: down the funnel.

LEARN MORE ABOUT BESITOS SOLUTIONS

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The Rise of Zero-Click Search (And What It Means for Advertisers)

Step 1. Meet Customers Where They Are

Step 2. Measuring ROI

Step 3. Optimize for Lifetime Value (Not Just the First Conversion)

Relevant Posts

Test 2

Reimagining Brand Value Through the Lens of the Value Triangle

Interested in learning more? Let’s talk.

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