What Spotify Wrapped Can Teach Us About Daily Retention
Every December, Spotify’s marketing strategy takes over the internet with Spotify Wrapped — a personalized data story that recaps users’ listening habits throughout the year. It offers a big-picture snapshot of top artists, songs, genres, minutes listened, and more. But Wrapped is more than just a playlist. It’s a personalized, emotionally charged and shareable recap […]
The Nudge Theory Playbook for Activating Passive App Users
Every app has them — users who browse but never buy, lurk but never like, open but rarely act. These passive users aren’t lost causes. In fact, they’re one of the biggest untapped opportunities in mobile growth. This is where Nudge Theory comes in. Originally rooted in behavioral science, Nudge Theory is the practice […]
Why Cozy Games Are Winning and What That Means for Game Publishers
Cozy games like Stardew Valley, Animal Crossing: New Horizons, and A Short Hike are redefining how players engage. These titles prove that emotionally satisfying, low-pressure game progression can drive deep user retention and long-term monetization. As this genre continues to grow — with the cozy games market projected to hit over $1.4 billion by […]
Why Gen Z Prefers to Earn Online and How Brands Can Take Advantage
Gen Z is reshaping how the digital economy works. For this generation, earning and spending go hand in hand, prioritizing flexible income streams and intentional spending. In fact, according to Credit Karma, 45% of Gen Z identify as “digital side hustlers,” earning income online beyond their primary job. For them, earning money online isn’t […]
Why More Brands Are Partnering with Besitos to Improve App Engagement
Forget clunky points systems, intrusive ads or loyalty programs that take months to build and barely move the needle. Today’s growth-focused brands want something better: a fast, flexible way to drive engagement, retention and revenue without compromising the product experience. That’s why they’re embedding the reward engine powered by Besitos, directly into their apps and […]
What TikTok Taught Us About Attention Spans (and How to Market Around Them)
Everything changed in 2020. While the world stood still, millions picked up their phones and downloaded TikTok. What started as a platform for dance challenges quickly exploded into something much bigger: a new era of content consumption, one where attention became more fragmented, more selective and harder to earn than ever before. Suddenly, […]
How to Win at Performance Marketing in a Data Privacy-First World
Third-party cookies didn’t vanish overnight, but the shift away from them has been in motion for years. Between evolving user expectations, rising privacy regulations and major platform changes, marketers have been forced to rethink how they track, target and convert. What we’re in now isn’t the beginning of a transition — it’s the critical […]
What’s the Difference Between Besitos and KashKick? Here’s the Breakdown
Besitos and KashKick go hand in hand, but they serve different functions. Besitos is the parent company that powers a reward-based ecosystem for partners, including apps, publishers and platforms who want to drive engagement and monetization. KashKick is a consumer-facing platform built for people who want to earn rewards online, and for advertisers who want […]
How Besitos Marketplace Delivers Real User Engagement
If you’re a mobile app, platform or publisher looking to increase engagement and drive meaningful user actions like purchases, subscriptions or sign-ups, Besitos makes it possible to build those incentives directly into your own experience. Milestone-based rewards turn passive users into active participants. With Besitos, you can motivate users to complete high-value actions without […]
From Algorithms to Affinity: Making AI Work for Long-Term Customer Retention
Personalization used to be the edge. Now, it’s the baseline. Most platforms can algorithmically predict what a user might want to see next. But when users can install, try and abandon apps in seconds, keeping them around takes more than automation. Customer retention now hinges on relevance, not just in individual content or offers, […]