What TikTok Taught Us About Attention Spans (and How to Market Around Them)
Everything changed in 2020. While the world stood still, millions picked up their phones and downloaded TikTok. What started as a platform for dance challenges quickly exploded into something much bigger: a new era of content consumption, one where attention became more fragmented, more selective and harder to earn than ever before. Suddenly, […]
How to Win at Performance Marketing in a Data Privacy-First World
Third-party cookies didn’t vanish overnight, but the shift away from them has been in motion for years. Between evolving user expectations, rising privacy regulations and major platform changes, marketers have been forced to rethink how they track, target and convert. What we’re in now isn’t the beginning of a transition — it’s the critical […]
What’s the Difference Between Besitos and KashKick? Here’s the Breakdown
Besitos and KashKick go hand in hand, but they serve different functions. Besitos is the parent company that powers a reward-based ecosystem for partners, including apps, publishers and platforms who want to drive engagement and monetization. KashKick is a consumer-facing platform built for people who want to earn rewards online, and for advertisers who want […]
How Besitos Marketplace Delivers Real User Engagement
If you’re a mobile app, platform or publisher looking to increase engagement and drive meaningful user actions like purchases, subscriptions or sign-ups, Besitos makes it possible to build those incentives directly into your own experience. Milestone-based rewards turn passive users into active participants. With Besitos, you can motivate users to complete high-value actions without […]
From Algorithms to Affinity: Making AI Work for Long-Term Customer Retention
Personalization used to be the edge. Now, it’s the baseline. Most platforms can algorithmically predict what a user might want to see next. But when users can install, try and abandon apps in seconds, keeping them around takes more than automation. Customer retention now hinges on relevance, not just in individual content or offers, […]
How To Drive Growth Without Sacrificing The User Experience
Many growth strategies ask you to choose: do you want performance, or do you want a clean user experience? Popups, splash screens and interruptive ads might boost short-term metrics, but they often come at the cost of user trust and retention. But what if you didn’t have to choose? Besitos is built to […]
How Social Impact Tech Is Redefining What Users Expect From Brands
There was a time when giving back was a “nice-to-have”, something brands did around the holidays or tucked away in a press release. But today’s users expect more. They want to engage with brands that stand for something, support causes and give them a say in the process. Users can tell the difference between surface-level […]
The Rise of Loyalty-Driven Platforms as an Alternative Marketing Channel
Marketers are hitting a wall with traditional channels. Paid social is more expensive than ever, and even well-optimized campaigns still sometimes struggle to deliver long-term value. At the same time, interruptive formats are wearing down user trust, with performance suffering because of it. That’s why more growth-focused teams are turning to alternative marketing channels that […]
Loyalty Campaigns: The Alternative to Rewarded Ads
For years, rewarded ads have been the go-to tactic for mobile games. They’re simple. They work. And when done well, they create moments of choice and value for the player. But let’s be honest: the format has started to show its age. What was once a fresh take on monetization is now too […]
Zero-Click Search: What It Means for Advertisers
In today’s digital landscape, over 60% of online searches now end without a click. This dramatic shift — known as zero-click search — marks a turning point in how consumers discover brands and how advertisers need to think about engagement. In this new reality, attention spans are shorter, competition is fiercer, and the path from […]